For the 21st century department store to succeed, it has to do more than be a retailer, it has to be linked to lifestyle and experience. The internet will destroy any dinosaurs that cannot evolve and change. Selfridges has always been a leader in its field – “Imagination is the mother of originality, we encourage imagination in every way possible.” said Harry Gordon Selfridge.
Selfridges has just opened its Festival of Imagination a programme of future-thinking events and innovative products across the department stores in London, Birmingham and Manchester.
“Open your mind. Be ready to explore”.
Dezeen has worked with Selfridges to present a futuristic concept store in London, featuring an “augmented-reality watch store” and a digital model of Zaha Hadid’s £300 million superyacht as part of The Imagine Shop, which opens on the ground floor at Selfridges on Monday 6 January and runs until 2 March as part of the Festival of Imagination – a store-wide festival that will “explore the nature, power and positive impact of imagination”.
As part of the Ferstival, a new hub-space, THE IMAGINARIUM, designed by Rem Koolhaas, opens on January 16. The new circular space has been designed specifically for the Festival of Imagination as a place of discussion, debate and interactive activity with an extensive programme of events already lined up, bringing together a wide range of creative activity and disciplines such as on January 20th: Super/collider – Growing the future: Biofashion: ”In the near future, sewing machines could be replaced by vats of liquid – creating vast, silent factories where clothes, shoes and accessories are grown, not sewn. Come and explore this exciting new vision of future fashion as we grow fabric from microbes with Suzanne Lee and her Biocouture team”.
Looks to be an imaginative initiative.