Outside, surrounded by offices of media companies, something strange has happened. The building frontage has been painted over over, as if it is derelict, but yet the images are a combination of classical Greek and modern urban art, with the light shining through inside as the colourful urban art contrasts with the more traditional art on the ground floor, including rugged paintings of the Swiss Alps. There is a relatively small doorway and last night it was guarded as people queued round the corner in anticipation of the London opening of PichiAvo’s “In Gods We Trust” at The Unit Gallery in Wardour Street in Soho. While British art collectors had fled rainy cold London for the heat of the Mediterranean, art enthusiasts from around the world had been flying into London for brandy cocktails at London’s opening of the month, reinforced by the young age profile of those who filled up the gallery.
In fact PichiAvo is two Spanish urban artists who, for this exhibition, took images of Greek gods as their inspiration for paintings reflecting 21st values of courage, beauty, freedom and perfection, with the paint dripping down and exploding out of the canvases to cover the gallery walls and create an immersive experience where traditional art gallery white walls have been blown away. Art and gallery space are working together. The only downside is, in buying one of the works, whether the buyer can recreate the same environment at home.
PinchiAvo are now internationally renowned, with their explosive works having been commissioned from New York to Valencia.
White walls will never be the same again.