Charles Jeffrey, the talented Glaswegian fashion designer, illustrator, creative artist and night club host has taken over NOW with his first solo exhibition THE COME UP, a 3D representation of his cult club night and fashion label LOVERBOY, based on his illustrations which have the abstract boldness of Spanish artists such as Miro, Dali and Picasso. With views out through the glass façade of NOW to the developing Greenwich Peninsula and the O2, Jeffries encourages interaction by inviting everyone to draw a vision on themselves on his Ginger Root sculptures.
“The way our brand works is as important as its aesthetic, I want people to be able to feel like themselves, feel happy, safe and brave. The fact the label was born from the club night, a place where self-expression and the idea of ‘dressing up’ are most important, has meant that those things are inescapable when I am designing.” (Charles Jeffery)
The art and design college Ravensbourne made a brave and forward-thinking decision to move to Greenwich Peninsula in 2010, at a time when the only other major activity was the O2, albeit the transport links were and are excellent. Now with substantial new developments under construction, a focus on public space, design and the arts, the Greenwich Peninsula is developing its identity and sense of place, which NOW is contributing to with its exhibitions which combine fashion, art, talent and interaction.