Technology and design is to the fore in the exhibition “Inside Rolls Royce” presented by Rolls-Royce Motor Cars and held at the Saatchi Gallery in London before going on tour to major cities around the world in 2015. Not only does this provide an amazing insight into the relentless search for perfection and the innovative technology behind a modern Rolls Royce car but, in the spirit of the technological theme, the visitor is shown the best of multi-media exhibition design, guided through the galleries by an app for smartphones and tablets which can be downloaded before from the iTunes App Store and Google Play Store or at the exhibition. (Thankfully, there are also some real people to explain and answer questions).
“A perfect marriage of interactive exhibits and the latest iBeacon technology promises to break new ground in delivering an experience true to the finest principles of the marque; innovative, enjoyable and effortless,” said Marc Mielau, General Manager Marketing, Rolls-Royce Motor Cars. “We look forward to introducing more people than ever before to the marque’s world-renowned craftsmanship, design and engineering.”
“The huge response to the Channel 4 documentary reminded us of the love people from all walks of life have for this standard-bearer of British excellence, and bears testament to the successful renaissance of Rolls-Royce over the last 11 years,” says Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars. “It is only right that we give those people who support us free access to this great brand, and that this journey around the world begins in London, this most international of cities and the spiritual home of Rolls-Royce.”
The exhibition highlights the mind-blowing level of personalisation afforded to every Rolls-Royce customer through the “Bespoke” programme, so vast that, with a range of 44,000 paint colours, Rolls Royce can match your new car colour to your favourite tie or lipstick.
There is the opportunity for visitors to race against friends or compete for the best lap time and sessions are being run for children to design their car of the future, while some of the craftsmen and women who work on the cars demonstrate the quality of the materials and the craftsmanship which goes into the interiors of the cars. Technology has not taken away those roles yet.
The exhibition also provides visitors with the opportunity to themselves create new movements for the iconic Spirit of Ecstasy and displays recent work from the art programme initiated in 2012, with photographs from the recent South of France “Art Drive” and budding young designers can attend interactive workshops to design their car of the future.
This exhibition sets new standards for exhibition design, as well as revealing the fascinating design and technology behind one of the world’s greatest cars. However, does perfection have a price? Is the modern car perhaps too perfect, too sterile? Sensibly, the organisers included an old Rolls Royce alongside the exhibition; it has a character that somehow has been lost.